The city reported $112.7 million in visitor spending, up 12.7% from 2021. Visitor spending in both Danville and Pittsylvania hit all-time highs in 2022, surpassing pre-pandemic numbers from 2019. The 47-room Bee Hotel is the only boutique hotel in Danville and the only hotel in the city’s River District. Photo courtesy of Madison Eades. The 47-room Bee is the only boutique hotel in Danville - at least until its sister property, the Holbrook, starts taking guests - and the only hotel in the city’s River District. “With all that’s going on in Danville, the need for more hotel product is increasing,” said Madison Eades, general manager of the Bee Hotel in Danville. And other recent tourism efforts aim to bring visitors to the region for more than just Caesars. Still, the casino resort alone is expected to bring 2 million annual visitors to the region. Not everyone in the local hospitality industry is sure that more growth is justified current occupancy rates are unremarkable, some say, and the additional Caesars rooms could be more than enough to meet demand. The plan is for the consultant to look at demand in the city, though Meriweather said Pittsylvania County likely will need more hotel rooms as well. The city is preparing to hire a consultant to study its lodging needs. Whether that will be enough added capacity - and if so, for how long - is a question that Danville soon hopes to answer.

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